How the entertainment, gaming, print media, TV, online and social media sectors use mobile and fixed line to create audience interaction and generate revenues

8.30 REGISTRATION AND COFFEE
8.55 WELCOME & OPENING REMARKS

9.00 - 9.30 SKOPOS Episode IV: A New Hope
Consumer Foresights, Insights, Highlights for Digital Content, Ents & Live Events
• Darren Mark Noyce, SKOPOS

9.30 - 10.00 THE CONNECTED MEDIA ENVIRONMENT:
What Telemedia has to offer
• Ed Boddington, Chairman, AIME and CEO, Harvest Media

CHAIR: Paul Skeldon, Telemedia-news.com

10.15 - 11.00 REINVENTING PRINT MEDIA AS A 360º BUSINESS ACROSS PLATFORMS
New Revenues from traditional ideas – from PRS services in newspapers to multichannel entertainment, print media can still generate huge revenues from interactive services

• How leading newspapers and magazines have leveraged smartphones, tablets, apps and m-web
• How to turn print media into the launch pad for a multimedia experience
• How to connect with readers in a personal and more in depth way
• Gathering and using data to boost performance
• How billing and m-payments fit into the mix
• Case studies from around the world

PRESENTATION Case study on working with media companies
Rich Holdsworth, Wapple

PRESENTATION Shortlist and multimedia
Mark Sandford, Shortlist

PRESENTATION Bringing the power of social interaction to print media
Scott Davies, Never.no

CHAIR: Paul Skeldon, Telemedia-news.com

11.00 - 11.30 Coffee & Networking

11.30 - 11.55 RADIO AND INTERACTIVITY

PRESENTATION
Radio plays a key role in pionnering interactive technology online and on mobile – so what can we learn?

Michael Hill, MD, UK Radioplayer

CHAIR: Paul Skeldon, Telemedia-news.com


12.05 - 13.00 PAYFORIT 4 UNVEILING

• Payforit 4
• Embed version for HTML5 web apps
• Payforit Single Click
• Click2Bill
• Simplified regulation
• Payforit Handbook
• MNO Q&A

Rory Maguire, Three
Chris Newell, ImpulsePay
Louise van den Oord, WMC Global

PANEL
Dan Angel, EverythingEverywhere
Richard Smith, O2
Rory Maguire, Three
Jeremy Stafford-Smith, Vodafone

CHAIR: Andrew Darling, OpenMarket

13.00 - 14.00 LUNCH AND NETWORKING

14.00 - 14.45 MAKING TV A CONNECTED MEDIUM

• What's the point of interactivity in TV? (ok, so that's a big one...)
• Making TV shows interactive – from PRS voting onwards
• Creating a cross channel TV experience – and how to monetize it
• The role of social media in the new TV landscape
• How leading TV programme makers have leveraged smartphones, tablets, apps and the web
• How to turn TV into the launch pad for a multimedia experience
• How to turn viewers into friends in a deep and engaged way
• Gathering and using data to boost performance
• How billing and m-payments fit in
• What type of interactivity works best with different types of shows?
• Second-screen TV behaviour - what is it, who's doing it, and what does it mean for you?
• Case studies from around the world

PRESENTATION TV goes 360º
Making The Gadget Show on Channel 5 at 360 experience
Hayley Davies, XS2TheWorld

PRESENTATION The Connected TV and what it brings
Speaker name TBC, IMS Research

PRESENTATION Bringing the power of social interaction to TV
Scott Davies, Never.no

14.50 - 15.30 TAKING ONLINE ENTERTAINMENT MULTI-PLATFORM

• Bringing online offerings into mainstream media using telemedia tools
• How to profitably mobilise traditional online entertainment services
• What does social media add?
• To app or not to app?
• How to turn your online services into the launch pad for a multimedia experience
• How to turn viewers into friends in a deep and engaged way
• Gathering and using data to boost performance
• How billing and m-payments fit in
• Case studies from around the world

James Penfold, ITV
Sabina Smitham, FremantleMedia
Mark Sandford, Shortlist
Steve Godman, IMImobile

15.30 - 16.00 Coffee & Networking

16.00 - 16.40 THE ROLE OF SOCIAL MEDIA

• How to integrate social media into what you do
• can it be monetised?
• What other advantages does social bring to media interaction?
• Social as an engagement and voting tool
• Case studies from around the world

PRESENTATION Showcaster takes TV social
Stephen George, Orca Digital

PRESENTATION The Role of social media in sports
Peter McCormack, Bantr

CHAIR: Aideen Shortt, Independent Mobile Consultant

16.45 - 17.15 DESIGNING MEDIA, CONTENT AND SERVICES FOR INTERACTION

• Right content, right place, right time: but how?
• How do you need to change what you do to create interactive media?
• What technology is there to help you do it
• Delivering to an array of devices
• Case studies from around the world

CHAIR: Chris Dane, AlwaysOnMessage

17.30 Drinks & Networking Sponsored by Payforit and hosted by AIME

How real-world entertainment events from sports to music and from theatre to festivals - use mobile and fixed line to create audience interaction and generate revenues.

10.15 - 11.00 MOBILE 101: TECHNOLOGY EXPLAINED

PRESENTATION The holistic approach to connected live events
How connected technology can be used from getting visitors to come, getting them in and out of the venue and collecting their data to keep in touch after the event.
• Lee Booth, yuuzoo

PRESENTATION Unlocking live events with social media
Using unique social second screening technology to unlock audience interaction – at the event and at home
• Peter McCormack, Bantr

CHAIR: Chris Dane, AlwaysOnMessage

11.00 - 11.30 Coffee & Networking

11.30 - 12.20 MOBILE MARKETING FOR LIVE EVENTS

• Getting people to your event using mobile
• Keeping them engaged between events
• From interactive advertising to rich media ads on smartphones
• Letting them communicate with you
• Case Studies from around the world
  
  PRESENTATION NFC and RFID explained
  Rosa Martinez, BackBeat
  
  PRESENTATION NFC gets Jamiroquai fans dancing
  Neil Cartwright, Million Media
  
  CHAIR: Aideen Shortt, Independent Mobile Consultant

12.30 - 13.00 AUGMENTED REALITY

• Tomorrow’s technology today – what else can you do with mobile at your event
• See how AR works and find out how to build commercial services around it
• Learn from O2 and other “kiosking” experiences
• What cutting edge m-commerce tools can you apply to your events?
• Case Studies from around the world
  
  PRESENTATION The Power of Augmented Reality
  Dave Black, Blippar
  
  CHAIR: Paul Skeldon, Telemedia-news.com

13.00 - 14.00 LUNCH AND NETWORKING

14.00 - 14.45 MOBILE TICKETING & PAYMENTS

• The case for mobile ticketing
• How to make it work
• Infrastructure and security challenges
• Technical considerations
• Billing & payments
• Case Studies
  
  Oisin Lunny, OpenMarket

PRESENTATION taking ticketing in hand
Rory Musker, Wrist Marketing
Kevin Bryan, Wrist Marketing

CHAIR: Paul Skeldon, Telemedia-news.com

14.50 - 15.30 IN VENUE COMMERCE

• Using mobile in venue to interact and purchase
• Revolutionising the merchandising…
• … and the catering and corporate hospitality
• Adding in augmented reality
• Making the venue a social network
• Billing and Payments
• Case Studies

Oisin Lunny. OpenMarket
Mark Fraser, zappit
John Miliken, Mobile Money Network
Tim Duncalf, Oxygen8

CHAIR: Aideen Shortt, Independent Mobile Consultant

15.30 - 16.00 Coffee & Networking

16.00 - 17.30 AIME KNOWLEDGE & NETWORKING WORKSHOP

• Practical workshop session covering Payforit 4 rules
  - Payforit mobile flow
  - Payforit web flow
  - Embed flow
  - Payforit Single Click
  - Click2Bill
  - Service delivery messages
  - Q&A with mobile operators

HOSTED BY:
Chris Newell, ImpulsePay
Rory Maguire, Three