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SPEAKERS
CONNECTED CONSUMERS – WELCOME TO THE SUMMIT
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Darren Mark Noyce MMRS MCIM
SKOPOS
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Darren has been delivering market and customer insight for over 20 years. His first Board post was in 1997 and he has held similar posts at IRBI and Harris Interactive. Then, in 2002, he co-founded SKOPOS, one of Europe’s fasting growing and leading edge market insight consultancies offering custom, tracking and multi-client research solutions, including the topical SKOPOS MTrack™ service in the UK.
Indeed, Darren loves all things gadgety, digital and media: his first internet study was in 1995; his first talk on online research in 1996; and his first mobile (SMS and WAP) surveys in 1999 for UK network One2One. Darren has spoken at many conferences around the world for the likes of The Advertising Association, WARC, MRS, ESOMAR, and the Atlantic Internet Marketing forum, is a recognized contributor on matters of Online, Mobile and Digital Research, and in 2003 pioneered RealityResearch via webcams. He has just written the chapter on Mobile for the upcoming Leading Edge Handbook of Market Research (SAGE), and will be speaking in Atlanta, USA in July on the same matter at the Global Mobile Research Forum. |
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Tom Horsey
Crazy4Media
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Tom Horsey, Senior Partner and co-founder of The Crazy4media Group, specialists in interactive marketing, comprised of a mobile marketing agency (Froggie), a mobile advertising brokerage (Publicidad Interactiva 2006), an online advertising network (Creafi Online Media), a digital video consultancy (Viyoi), and a smartphone application developer (The Mobile Life). Educated in the UK (Bryanston School, Dorset and Aston University, Birmingham) with a BSc Hons degree in Managerial and Administrative Studies, and based in Spain since 1996. He has been involved in online advertising since 1996, mobile entertainment/marketing since 2001 and mobile advertising since 2006. He is a frequent speaker at interactive marketing events. Fluent in English and Spanish. For further information, his LinkedIn profile is http://es.linkedin.com/in/tomhorsey. |
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Neil Cartwright
Million Media
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Neil Cartwright is founder of Million Media http://www.millionmedia.com and The Artist Network http://www.theartistnetwork.ws. In 2010 he was named in The Observer's Courvoisier Future 500 as one of the people who will help shape the future of the UK. Since 1996 he has worked in digital marketing and pioneered many of today’s established digital marketing services.
Million Media is a digital marketing agency in arts and entertainment. Digital services include location marketing, NFC, SEO, social media, advertising, mobile and e-commerce. Clients include artists, venues and promoters such as ITB, Jamiroquai, MAMA Group Plc and The O2.
Neil was head of new media at Sony Music UK for nine years. He was responsible for negotiating the company’s first foray into digital downloads at a time when most people had never heard of an iPod. He has successfully worked with artists and managers to create some of the most innovative and effective artiste websites in the world, winning a New Media Age Effectiveness Award, three Creative Art and Design Awards (CADS) and two Online Music Awards (OMA).
He is chair of the board of directors of the music charity, Community Music, who help aspiring musicians and producers from Tower Hamlets, East London, get into the music business. |
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Chris Dane
AlwaysOnMessage
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With a background in online and digital marketing spanning a decade, Chris has worked with many brands including BUPA, David Lloyd, Life Technologies and Lloyds TSB, facilitating discussions and turning ideas into successful innovations.
His background is as diverse as it is accomplished, including business writing, email marketing, audio production, digital content creation, thought leadership, and running, maintaining and developing online communities across social platforms.
Chris’s passion lies in understanding the needs of both a business and its customers and translating these needs into product plans designed to meet the wants of both. As Chris states: “There is a clear line between being ‘salesy’ and being social. Today’s marketers must provide valuable content alongside marketing messages; especially when working with social media - a place where people, not brands, are in control.”
At AlwaysOnMessage Chris heads up the mobile product division, working closely with both the design and sales departments, inputting creative planning and direction into every mobile solution the studio produces. |
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Tim Duncalf
Oxygen8
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Tim has worked for Oxygen8 Communications for nearly ten years, leveraging extensive international experience in the voice and mobile industry. Tim explores and provides strategic solutions to TV media, radio, print, online, sports organisations, financial institutions and payment providers on a global scale.
Working for a successful voice network operator and SMS aggregator, Tim leads a high performance team and advises businesses on the benefits of integrating interactive communication tools into a wider marketing strategy.
Tim's special expertise lies in premium rate billing, premium SMS billing, bulk SMS, IVR solutions, voice platforms, mobile marketing and converged voice and mobile applications. |
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Paul Armstrong
Mindshare
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Paul is Head of Social at Mindshare. After completing his Psychology and Communications degree he departed the UK for the US...and stayed there for seven years! Returning two years ago after heading up the Consumer Corporate Communications division at Myspace (where he handled all consumer communications for Myspace including crisis work around child protection, security and Myspace Video), Paul has also worked on a variety of brands during his time in Los Angeles including Sony, Activision, 20th Century Fox and DreamWorks amongst others.
After returning to the UK Paul took a role as Digital Director for Kindred, an integrated communications agency based in London where he created integrated social media strategies for Camelot, COI, Courage, Blistex, dunhill and MakemineMilk campaign for the EU.
Paul was recently voted as one of the Top 10 most influential people in the digital industry by PR Week and is regularly asked to appear on the BBC and comment in other media outlets as an expert in Social Media including Sky News, The Guardian, TheWrap, BusinessWeek, The Independent, PaidContent and Communicate. He regularly moderates and speaks at conferences (recently including Social Media World Forum), judges awards and continues to train CIPR and PRCA members.
In his spare time Paul enjoys writing about design and social media for Wired UK, Le Branche and PR Week. He is also the creator of @themediaisdying – a Twitter network that charts the on-going transformation of the media industry and works pro bono for The Diana Award where he is reshaping their digital presence in his free time. Paul has consulted with financial clients in the US and also spearheads the team at Mindshare that is handling the full social media integration for first direct. |
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Rory Musker
Wrist Marketing
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Rory Musker formed Wrist Marketing six years ago to bring ICT to a sector traditionally reliant on non technical methods of business: - Live Music. With a background of selling IT solutions since 1995 where he set up an SEO business to tap into the explosive growth of the Internet, the opportunity to exploit the innovative potential of ITC in the Live Music sector spawned the formation of Wrist Marketing. After extensive development, testing and refinement complete turn-key solutions are now on offer for all things RFID:- Wristbands, Passes, Scanning, Wireless and support for solutions such as:- wristbands as Tickets, Access Control, Cashless, Enhanced Welfare, Social Media interaction, anti touting and many other feature and benefits.
Rory’s ultimate aim is to not only make ICT simple, reliable and accessible, but to provide customers and end users an enjoyable, engaging and hassle-free experience whilst brings savings and new income streams to Promoters, Organisers and Event Managers. |
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Scott M. Davies
Never.no
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Scott’s has a a long history in online and mobile technology solutions, focusing on e-commerce, social interaction and entertainment/gaming platforms. In mid 90's he got his first taste of entrepreneurial start-up’s when he joined 'Sportal', a major UK based sports.com. In 1998 he left Sportal to co-found 'Eunite Ltd', a 3i backed cross platform production company for online commerce/content/gaming solutions. Eunite quickly became on of the Uk's largest web agencies, which was sold to N.Brown PLC in 2000. Scott exited Eunite and in 2002 went on with Eunite business partners to co-found Million-2-1, a unique gaming business providing competitions, lotteries and gambling solutions for mobile. Scott finally exited Million-2-1 in 2009 after it was successfully sold to IGT Group. Following a short break, Scott provided independent consultancy around interactivity, mobile and gaming for businesses in sport, broadcast and marketing, until he joined never.no in 2010. |
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